Research
URS INTERNATIONAL – STRATEGY, BRANDING PLATFORMS AND BUSINESS RESEARCH
URS business research practice specializes in providing a full suite of qualitative and quantitative market research, business advisory and consulting services. This practice boasts of some of the largest corporate houses, leading consulting firms and Government agencies, and we derive a significant portion of business through our research-based IPRs. A global business model, language expertise and highly motivated researchers, with deep domain expertise allow us the capability of execution of projects ranging from simple company profiles to complex strategic market entry projects. Our research capabilities supported by flexible engagement models allow us to nurture relationships with clients which may be from entry level to brand enhancement platforms.
The approach of URS is to arrive at a solution that is a blend of both Primary as well as Secondary researches. We have subscriptions to as well as experience of working on various proprietary and public databases. Through primary research, we assist clients across B2B and B2C surveys (online and face-to-face), Focus Group Discussions and Expert Interviews.
A. THE CONCEPT: INDIA’S GREATEST BRANDS & LEADERS – PRIDE OF THE NATION
Brands & Leaders Summit: The India’s Greatest Brands & Leaders 2015-16 took place on September 3, 2016, and the venue was Taj Lands End, Mumbai. The mega event was a one-day Summit and proved to be the grandest brand festival involving Indian Brands in a celebration of the nation’s independence. The selected brands and leaders were felicitated and awarded at the Brands & Leaders Summit.
The India’s Greatest Brands and Leaders is a multi-platform and cross-cultural brand credibility, involving the brands and leaders from various parts of the country through brand projects in print, digital and electronic media. The India’s Greatest Brands & Leaders 2015-16 was held as the ‘Celebrating 69, Pride of the Nation Series Awards & Business Summit 2015-16’ in Mumbai.
The project focuses on the greatest brands and leaders of India in terms of business. These promising brands come from 16 states – Delhi/NCR, Uttar Pradesh, Bihar, Punjab, Maharashtra, West Bengal, Gujarat, Tamil Nadu, Kerala, Madhya Pradesh, Andhra Pradesh, Telangana, Jharkhand, Orrisa, Uttrakhand and Assam. A total of 69 brands were featured across 15 industry categories and 62 sub-categories.
INDIA’S GREATEST BRANDS & LEADERS – PRIDE OF THE NATION 2015-16 MUMBAI
INDIA’S GREATEST LEADERS 2015-16
The India’s Greatest Leaders Award is a platform to honour the excellence and exemplary achievements of Indians who are true pioneers and leaders in their professional spaces. These awards are our humble initiative to acknowledge the leadership contributions of these prominent personalities, and consequently 69 Leaders were featured from the region in the ‘Celebrating 69, Pride of the Nation Series Awards & Business Summit’.
INDIA’S GREATEST BRANDS 2015-16
The India’s Greatest Brands Award is a multi-platform and cross-cultural trust and loyalty benchmark project involving Indian corporations across industries that are evaluated on the basis of growth, quality of products, management’s long-term vision and strategies, innovativeness in responding to customer needs and demands, and financial stability. A total of 69 Brands were featured in the ‘Celebrating 69, Pride of the Nation Series Awards & Business Summit’.
B. THE CONCEPT: THE MOST SUPERIOR PRODUCT – BRAND & LEADER BOOK FEATURE, LOGO AND TEXT RIGHTS, ONLINE LINKAGE, TV BROADCAST
A multi-platform brand project globally, ‘The India’s Greatest Brands & Leaders’ has featured the selected brands and leaders in an exquisite coffee table book designed by the most experienced designers and written by the most knowledgeable authors across India.
ONLINE
The India’s Greatest Brands & Leaders 2015-16 has featured every selected brand and leader on www.theindiasgreatestbrands.com with constant editorial updates of the brands. This ensures maximum mileage and coverage for the selected brands.
BROADCAST
The India’s Greatest Brands & Leaders 2015-16 has also shot a 2-minute feature on the selected brands, showcasing attributes and values of the brand for which it has been selected, and a 30-minute show is broadcast on leading Business News Channels within five weeks of the event.